YEMA・LE JOUR・LIP

YEMA, LEJOUR, and LIP each developed a distinctive identity within French watchmaking, producing everything from dress watches to divers, chronographs, and sports models. During the 1960s and 1970s in particular, they created watches that combined practical functionality with a distinctly French approach to design.

From YEMA’s SUPERMAN and RALLYGRAF to LEJOUR’s sports chronographs and LIP’s unconventional case designs and electronic balance-wheel watches, each brand offers a different perspective on vintage watchmaking. Together, they form a collection rich in character, shaped by ideas and aesthetics that stand apart from their Swiss contemporaries.